Glossary

Plain definitions for the terms used throughout your dashboard and this documentation.

People and places

Term	What it means
Seller	You — the manufacturer or business running a store on DiGiMaker.
Buyer	Your customer — the person who visits your storefront and places an order.
Storefront	Your own branded online store, live at yourname.digimaker.in or your own domain.
Subdomain	The word before the dot in yourname.digimaker.in. You choose it in Domain setup.
Seller ID	Your account number, like SEL-000008. Quote it when you contact support.
Pickup location	The address a courier collects your parcels from. See Pickup locations.
Lead	Someone who showed interest before ordering — a WhatsApp message, a call, or a form fill.

Products

Term	What it means
Category	The group a product sits in, like “Cookware”. Every product needs one.
Sub-category	A category nested under a parent — “Kadai” under “Cookware”.
Variant	A version of the same product — a size, a colour, a pack size. See Variants & merging.
SKU	Your own code for one exact item or variant. Never shown to buyers.
MRP	The printed or “before discount” price, shown struck through beside your selling price.
Cost Price	What the item costs you. Internal only — it is what makes the Profit calculator honest.
HSN Code	The tax classification code for a kind of product.
Slug	The web address of a product or category page. Changing it breaks links you already shared.
Collection	A themed group that cuts across categories, like “Diwali Gifting”.
Listing quality	How complete a product listing is, as a percentage. Aim for 100%.

Orders and shipping

Term	What it means
AWB	Air Waybill — the courier’s tracking number for a parcel. Searchable in Orders.
Chargeable weight	What couriers actually bill on: the larger of actual weight and volumetric weight.
Volumetric weight	A weight worked out from the box’s dimensions. A big light box can cost more than a small heavy one.
NDR	Non-Delivery Report — the courier tried and could not deliver. Still recoverable if you act fast.
RTO	Return To Origin — the delivery failed for good and the parcel is coming back. You pay both legs.
Return	The buyer received it and sent it back.
Reverse leg	The return journey of a parcel, priced separately from the outbound one.
Serviceability	Whether a courier can reach a given pincode at all.

Money

Term	What it means
Wallet	Your running DiGiMaker balance. Sales add to it, commission comes out, and it can go negative.
Commission	The cut DiGiMaker takes per order, set by your package. Shown on Bank & payment details.
COD	Cash on Delivery. The buyer pays cash to the delivery agent. We collect it, take commission, credit the rest.
Half Payment	The buyer pays part online now and the rest as cash on delivery. Cuts RTO risk.
Razorpay	The payment gateway that handles online payments — UPI, cards, netbanking.
Settlement cycle	How often COD money is transferred to you. Often daily.
Payout	Money actually leaving your wallet for your bank account.
Penny drop	A small test deposit Razorpay makes to confirm a bank account is real and yours.
Payment-linked discount	A percentage off for choosing a particular payment method. See Payment methods & discounts.

Growth

Term	What it means
ROAS	Return On Ad Spend — rupees back per ₹1 spent. Below ₹1 means the ads are losing money.
CTR	Click-Through Rate — out of 100 people who saw your ad, how many clicked.
CPC	Cost Per Click — what you pay each time someone clicks.
Cost per order	What you pay in ads to win one order. Compare it against your profit per order.
Funnel	The path from click → add to cart → checkout → purchase, and where people drop off.
Pixel	A piece of Meta tracking that reports what happened on your shop back to the ad platform.
Average order value	What a typical order is worth. Raising it is usually easier than getting more orders.

Your website

Term	What it means
Template	The design your shop is built on. Six are available. See Themes & templates.
Brand identity	Your logo, colours, fonts and button shape, applied on top of whichever template you chose.
Hero	The big banner at the very top of your shop.
Home sections	The stacked blocks below the hero that make up your homepage.
Announcement bar	The slim message strip across the very top of every page.
Favicon	The tiny square icon in the browser tab.
Nameservers	The setting you change at your domain registrar so your own domain points at your DiGiMaker shop.